On April 7, 2000, Michael Leggs, owner of Transit Gloria Media, created the term and registered the domain (View the "Creation Date" in the Whois Record at Network Solutions). Seven years later, a book titled Geekonomics: The Real Cost of Insecure Software by David Rice (a globally recognized software security expert, who Forbes has dubbed the Ralph Nader of cyber security) was published. The term "Geekonomics" has since been added to the lexicon of the computer/software/cyber security world. The book has popularized the term that was initially created by Leggs on April 7, 2000.

The term "Geekonomics" continues to enjoy more frequent usage. This ongoing process of "genericizing" of the term leads to a continuous, incremental increase in the value of the domain over time. This is a ground-floor opportunity to acquire a valuable "Geek" commodity that can be monetized for a ROI (return on investment) many times over.

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