In an effort to extend the fruits of Orange County’s annual Design Box Challenge—in which eight Southern California designers are given just 24 hours to design a blank eight-by-ten-foot space featuring Orange County lifestyle products—Challenge organizer Percy Floyd Productions has created a follow-up program called the Design Quarter. An immersive retail shopping experience inviting locals to experience the spaces, it’s on view now through December 31, inside the former American Rag shop at Fashion Island in Newport Beach.
The former 12,000 square-foot shop is now filled with the eight separate design vignettes, including a former dressing room now covered, floor to ceiling, with a mural by artist Andrew Palermo and sponsored by Sherwin-Williams. Designers of the other spaces include Design Box Challenge winner Cynthia Prizant, AKD Visual Designs, Ana Maria Martinez, Tiffany Hunter Home, Kristi Smith, and Arlene Hecatoryan, among others. Retailers participating in the interactive pop-up include Dacor, Famosa, Maestro Bath, California Closets, Tidelli, Personal Space MB, and Sherwin-Williams.
“It was great to see how visitors to the Design Quarter would interact with what ended up being a wide range of design styles and views,” Percy Floyd founder Laurie Howell tells AD PRO of the experience. “Newport Beach is such an open playing field for design and luxury, which ended up having a lot to do with how we sourced our partners for the second phase, the Quarter. With Dacor and Famosa doing such a great job with larger home products, we were really excited to introduce items that would make sense from a decor perspective, with a bit of an international flair, and perhaps not so easily accessible on a retail front!” Planning for the 2019 Design Box Challenge and subsequent Design Quarter has already begun, and its location will be announced early next year.
Visitors to Fashion Island can view the pop-up until December 31.
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